May 23, 2017

Twitter Search Traffic to Pass Google

Steve Rubel recently posted, Twitter Search Traffic Poised to Eclipse Google Blog Search. He wrote, As of February, Twitter Search attracted…

…1.35 million users while Google Blog Search, which has been plagued by relevance issues, sits at 1.38 million users. Now this is impressive for Twitter search but I am sure there is no comparison to Google web search. I never use Google blog search since blogs show up quite well on Google web search and you get a more complete picture. So, if my actions are at all typical I am not surprised that Google blog search is flat.

I have recently started using Twitter search for a variety of reasons. I use it primarily to search on topics and not to find mentions of my own work or presence. I have other tools for this purpose that pick up Twittering (e.g., Techrigy and Filtrbox). But twitter search is useful to look at what is being said about events (e.g. FastFoward 09) or issues (e.g., knowledge management aka KM).

Steve closes with this thought, Keep an eye on the social search space. It’s not a short-term threat to Google, but it certainly represents a major shift in where and how we will search for relevant news and information by layering in trusted sources. I think this is the future of gathering content from the Web, the mix of trusted sources with topic search.


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Bill Ives
About Bill Ives 11 Articles
Dr. Bill Ives is an independent consultant and writer who has worked with Fortune 100 companies in business uses of emerging technologies for over 20 years. For several years he led the Knowledge Management Practice for a large consulting firm.. Now he primarily helps companies with their business blogs. He is also the VP of Social Media and blogger for TVissimo, a new TV schedule search engine. Prior to consulting, Dr. Ives was a Research Associate at Harvard University exploring the effects of media on cognition. He obtained his Ph. D. in Educational Psychology from the University of Toronto. Bill can be reached at his blog: Portals and KM. He also writes for the FastForward blog and the AppGap blog.