Don't Be Evil Tool To Show Google's Bias in Search Results
A couple of weeks ago, Google launched Search Plus Your World, a new feature that displays social information alongside regular data in Googles search results. The goal of SPYW is to further personalise search results to deliver the most relevant data for you, which is some cases may come from your personal network.
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Date: 2012-02-02
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Bing Wants to Become a 'Doing' Search Engine
When Bing passed Yahoo! to become the 2nd ranked search engine in the U.S last month it seems the company also got the confidence to shed its decision engine label and re-launch as an ad platform with a new tagline Bing is for Doing.
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Date: 2012-02-01
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Google Confirms Panda 3.2 Update
In 2012, Google has continued its Panda Update with a Panda 3.2 update rolled out on January 18, 2012 (estimated date of the roll out). Google has revealed to search industry professionals that it has done a data refresh of the Google Panda algorithm with no algorithm changes. Webmasters experiencing ranking changes were discussing this on the WebmasterWorld forum for the past couple of days.
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Date: 2012-01-27
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Google Rolls Out New Privacy Policy
Google Inc. has announced through their official blog that they will be changing their current Privacy Policies and Google Terms of Service. These changes will assist Google to link their users across all Google products like Gmail, youtube, Google+ and so on. Google has indicated that the changes will be reflected in just over a month.
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Date: 2012-01-25
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Punctuation Search Results Upgraded By Google
In a fresh upgrade involving punctuation marks, Google has updated its search results. So, now when you search for a ; as in semicolon, you will now get search results. While some of the results are relevant, some may be not (the search for / slash reveals a music band with the same name on top). Here is what the search for ! reveals:
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Date: 2012-01-24
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Google AdWords Expands Automated Rules
...Includes Undo Option! Automated Rules is a time saving feature that allows auto-scheduling of changes to your account, based on user-defined criteria. Based on feedbacks from previous users, Google Adwords, through their official blog, announced that they have made automated rules even more user-friendly and flexible.
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Date: 2012-01-20
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Google's Doodle Blackened In Protest Of SOPA & PIPA
Yesterday, Google joined Wikipedia and other sites in the protest against Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) being debated in Congress. Google has a link on its home page leading people to sign up in the protest against SOPA and PIPA. The link also notifies users of Google's opposition to controversial antipiracy bills before the Congress.
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Date: 2012-01-19
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Bing Ousts Yahoo! Takes The No 2 Position In December
Bing is the second most popular search engine in the US (finally!), pushing Yahoo! to the third spot. The number one position is held by Google (no surprises there) as revealed by comScores latest figures. At present Bing has a 15.1% market share in the United States, a gradual increase from its humble beginnings in June 2009 with an 8.4 percent market share.
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Date: 2012-01-18
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30 Recent Google Search Quality Changes
Google recently produced a list of updates and improvements they made to their search in the month of December 2011 and its well worth a quick scan for anyone who is serious about their websites Google ranking.
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Date: 2012-01-16
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Google Caught Buying Paid Links
... Penalizes Their Own Website. Google have penalized their own Google Chrome website after it emerged that the URL was caught up in a paid links promotion, a violation of their webmaster guidelines.
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Date: 2012-01-12
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Google Introduces Search Plus Your World
Google yesterday added a new dimension to its existing search engine by introducing, Search plus Your World. This feature will integrate personal results, mainly from Google+, into SERPs. This essentially means that information like People, Pages and Profiles will now be seen on the result pages. Lets have a closer look at the features :
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Date: 2012-01-11
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BBC Catches Google Running Illegal Ads In UK
According to a sensational investigative report, British Broadcasting Company(BBC) claims that Google is in hot water again. BBC has blamed Google.co.uk for running ads for illegal Olympic ticket resellers, ads for cannabis and ads for fake UK passports and identification cards.
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Date: 2012-01-10
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The Future of Search & Social According to Bing
In the past, SEO had little or nothing to do with social media sites. It was always thought of an IT professionals task of getting your site and content easily found on the search engines and social media was just a personal way of keeping in touch with your friends. But that is not the case in the present day, the past couple of years have seen the line between SEO and social media blur and social media has now become one of the core areas of online marketing plans.
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Date: 2012-01-06
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The Secret Influence Of Search Behavior
Did you know that Rachel Ray grounds up toasted pumpkin seeds, adds some herbs and uses the mixture to coat chicken? Me neither. One day, after my daughter mentioned this to me, I started thinking about how peoples eating habits are changing everywhere. More fast food restaurants serve healthier, lower fat meals. Todays families use different herbs to prepare food than their parents generation. In my house, you may find your salad has apple, pineapple or oranges in it.
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Date: 2012-01-03
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Did Google's Panda Updates Really Impact Content Farms?
With Google releasing no less than 7 different Panda updates in 2011, now is the perfect time to see if these changes have made any difference to search results. New Scientist magazine recently published an article on the topic that claims search engines have won a major victory in their battle against content farms.
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Date: 2011-12-28
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Google Launches Author Stats
Google is working to improve the authorship results in search, and in the line of the same, has launched Author Stats. This new tool located in Webmaster Tools lets authors know the frequency of their content showing in search results.
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Date: 2011-12-15
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Google's New Drop Down Menu to Navigation
Many of you must have noticed it by now. The new Google menu bar! We bet youre wondering if this is just another Google design experiment? Well the news is that this redesign is here to stay (at least for a little while).
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Date: 2011-12-12
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44% Of World Advertising Market Owned By Google
As compared to 2006, Googles share of the global advertising market has increased by 10% or from a 34.9% in 2006 to 44.1% in 2010! this phenomenal growth has established Google firmly as a Juggernaut in online advertising. ZenithOptimedia has prepared this financial report,that shows that Google is growing unaffected by the economic slowdown.
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Date: 2011-12-08
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Google AdWords Help Center Gets Redesigned
Moving on with its renovating, refreshing and redesigning mission, Google has given a facelift to the Google AdWords Help Center. This was announced in the Google AdWords Help forum, where Google described that they are testing a new design for the Help Center.
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Date: 2011-12-05
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The Google Story - Evolution Of Search
Having trouble keeping up with the changes Google has made to their search algorithms over the years? Well let Google help you. The search engine has released a short video putting forward a few of its key milestones in search over the past decade.
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Date: 2011-11-30
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The Sun Sets On Yahoo Site Explorer
What's Next For Backlinks Research? 21st November saw the end of the road for the Yahoo Site Explorer, as it was rolled in to Bing Webmaster Tools. This means that you will lose the invaluable information you got about the competition, and will only get to know the information of the sites you own .
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Date: 2011-11-29
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