Google Runs Super Bowl Ad, Sky Doesn't Fall
Many people seem to be either shocked or aghast that Google would actually run a Super Bowl ad. There are some who think that it is a sign of weakness or fear that there is a chink in the great Google armor. There are those that just figured that Google should never need to advertise because they are, after all, Google. Well, I think that the Google ad...
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Date: 2010-02-08
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Google Could Be Hijacking Your Traffic
Google has long been an advocate of "build great content"; however, in reality, it's turning into "build great content and if we like it we'll take it from you, put it on our pages, and deprive you of that traffic. Without compensation." Strong accusations, sure, but I'm willing to step up to the plate, put my money where my mouth is, and show you how it's being done.
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Date: 2010-02-05
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Hackers Using Real Time and Traditional Search
...to Spread Malicious Content. As an SEO expert it can be difficult trying to keep up with and overtake competition, and that's just factoring in legitimate rival sites. According to a new report from Websense, hackers are improving SEO tactics and relying on greater real time search to spread their content to victims.
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Date: 2010-02-04
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SERPs Affected by Social Search
Late last week Google announced it was graduating social search from beta and making it active for everyone. I got a heads up from Barry Wise of KnowEm a day later, and we spent some time talking about what this meant for marketers. I thought Id share some of our conversation with you.If you have a Google profile (like I do) and have...
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Date: 2010-02-03
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Google Wars with Apple and Facebook
I've now heard from three separate Google employees that Google will release a news feed that will compete with Facebook and Twitter. I expect to see a demo at Google's IO conference in April. For hints at what's coming you MUST look at two foundation-level services: 1. Google Profiles. Google is asking you to voluntarily add all sorts...
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Date: 2010-02-02
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Jobs Calls Bull$&%# on Google
I hope it doesnt get much worse but the war of devices between Apple and Google is quickly deteriorating into a war of words. This type of war never ends well when it is played out in the public forum. Steve Jobs has set a very low bar with regard to standards by some of his words following the iPad announcement. Considering how he sounded...
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Date: 2010-02-01
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Undecided about Bing: The Decision Engine
OK, I admit it. Bing is starting to show some glimmering signs of promise. But I still have concerns -- big ones. I had the chance to chat with Stefan Weitz recently about where Microsoft wanted to take Bing. It's hard not to get swept up in Weitz' evangelism. Microsoft is trying to do some very impressive things with search...
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Date: 2010-01-29
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From Lab to Beta: Google's Social Search For All
Its rare that Google gets trumped on news but with all the Apple iPad (insert your favorite disgusting nickname here) hoopla from yesterday the announcement that Googles social search is now in beta for all to use kinda slipped by. After a little reading on the subject there may be a good reason for this. In other words...
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Date: 2010-01-28
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Google 0 vs. China 1
Google has a new approach to China as David Drummond, the companys chief legal officer put it on January 12 on Googles official blog. The post quite directly points a finger at China as the source of a "highly sophisticated and targeted attack on our corporate infrastructure originating from China.
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Date: 2010-01-27
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Be Careful Who Your Friends Are
As more and more layers of the Google v China spy activity and accusations continue to get peeled back this onion really is starting to stink a bit. It appears as if the victims of Googlegate (you like that one?) were not just those labeled as human rights activists. In fact, it has been discovered that friends of employees of many of the companies...
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Date: 2010-01-26
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Google Presents: The SEO Resources Guide
Whats your resolution for 2010? If Googles predicted correctly, theres quite a few of you out there wanting to learn the truths and dispel the myths of SEO. Accordingly, the search giant has unveiled the New Google SEO Resources for Beginners post. Its aimed at helping those starting out in the world of SEO disregard the rumors and know whats important.
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Date: 2010-01-25
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Google Does Great in 2009; Will it Do Well in 2010?
On Thursday, Jan 21st, Google will be releasing its fourth-quarter earnings and stockholders are likely to be very happy with the results. That said, what will happen in 2010? Googles 4th Quarter Results Expected to be Great. Kaufman Brothers analyst Aaron Kessler is quoted as saying, the unofficial whisper numbers among investors...
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Date: 2010-01-21
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You Say Potato, Google Says Starchy Tuberous Crop
My mind went numb, digesting Googles lengthy explanation on how it's improved its understanding of synonyms. I'll spare you the minutes-and brain cells-with my summary of the announcement: Google knows when two words are semantically connected-such as "pictures" and "photos." It now plans to bold those synonyms in its search results...
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Date: 2010-01-20
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Google Bows to Government's Censorship Orders - in Australia?
Google has been criticized for censoring search results, even it was the only way they could get into certain countries, such as China. But as they're abandoning that approach in China, are they picking it up elsewhere? Search Google Australia for -aboriginal and encyclopedia-, and you'll find an interesting message at the end of the page.
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Date: 2010-01-19
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Google's China Issue an Inside Job?
We have seen and heard so much in the past week about the cyber attacks in mid-December on Google that originated from China that now the story has shifted. Of course assessing the damage and closing the holes that exist at Google are a main priority not to mention that Washington is pretty interested in putting more detail on Chinas...
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Date: 2010-01-18
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China Reminds Others: Don't Get Any Ideas
Google has decided to stop censoring its search results in China as mandated by the Chinese government - even if that means shuttering their search business there. The Chinese government has responded, reminding us all that theyre in control of the Internet in China, and nobody else should get any ideas from Googles ploy.
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Date: 2010-01-15
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Google Bucking Chinese After Cyber Attack
Google has long complied with the government-mandated censorship required to operate in China, despite criticism from human rights and freedom of speech advocates. However, Google may be changing their tune, based on a blog post yesterday. Googles new approach to China is far more open - and at least partially because a Chinese cyber attack...
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Date: 2010-01-14
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Google and China: Maybe They Can't Get Along
Google has again shaken the Internet tree in a way that will raise more than a few eyebrows. In a nutshell, Google is reassessing its working relationship with the worlds largest potential market, China, as a result of recent security breaches. How this plays out over time could have significant impact on how China and the world get along economically.
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Date: 2010-01-13
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Yahoo! BOSS Shutdown Rumor Taken to New Level!
When Yahoo! launched BOSS (Build Your Own Search Service) back in July last year it was touted as the innovation to save Yahoo! from Microsofts takeover bids. Unfortunately Yahoo! wasnt that lucky with the takeover and it would appear that BOSS is facing an uncertain future also. BOSS allows developers to tap into Yahoo!s core search index with...
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Date: 2010-01-12
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Will Google Make Page Speed a Ranking Factor?
Google is obsessed with speed. A tremendous amount of corporate energy is being put into initiatives to speed up the web. Googles Lets make the web faster web page asks the question What would be possible if browsing the web was as fast as turning the pages of a magazine?. This clues us in to their goal " instant response.
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Date: 2010-01-11
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Bing Needs to Say Something Different
If you are easily the number 3 horse in a three horse race does it do you any good to start saying negative things about how you race? Probably not. In fact, its probably better for you to act a little more confident, train a little harder and do something that will move you out of the basement.
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Date: 2010-01-08
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The Google Reef
Today Ill be at Google to attend the press release of the Nexus One, the latest in a line of Android-powered phones and the first that will have Googles brand name on it. I dont expect that the phone will be the real news (if you do, you can already read Engadgets review and other news about it on Techmeme).
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Date: 2010-01-05
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Local SEO - A Case Study
How Do You Do Local SEO? It's quite clear that local SEO will be *one* of the places to be in 2010 and beyond. Need convincing? Google and Yelp's failed deal - If local search was unlikely to see a decent ongoing up tick, Google might not have as much interest in acquiring a site like Yelp. Even if Google was just buying Yelp out to remove...
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Date: 2010-01-04
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Holiday Lawsuits for Google, Yahoo and Microsoft
This time of year, there are often few big stories to report on, but that does not mean there isnt some interesting search engine news happening out in the world! It seems that there is no escaping the legal system for any of our leading search engines these days as all three, Google, Yahoo, and MSN, are the defendants in a few new cases...
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Date: 2009-12-30
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