Previously, users were only allowed to set a maximum of 10 automated rules. Now Google, have increased this limit to 100 to ensure that the user is given enough freedom when it comes to trying out new rules.

Undo changes made by automated rules

Due to flexibility provided, it will be very exciting for users to try out new rules and see how they it works for them. For situations like creation of wrong automated rules or rules not reflecting the change you seek, AdWords have now added an option to undo the change by providing Undo button.