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Google Caught Buying Paid Links
By: Matthew Elshaw 2012-01-12 ... Penalizes Their Own Website. Google have penalized their own Google Chrome website after it emerged that the URL was caught up in a paid links promotion, a violation of their webmaster guidelines. The problem has arisen after Google paid Unruly Media, an international media agency, to get a number of paid bloggers to promote a video for its Chrome browser featuring a US flour company. While the campaign might have had good intentions, the posts ended up creating a lot of junk content and links to download Google Chrome which were subsequently indexed by Google. Here are some examples of posts about Google chrome that pass PageRank through paid links and contain low quality content, As you can see from the images above, the first post contains a link to the Google Chrome download page and the second post does not mention anything about Google chrome until the last sentence. Surprisingly, it's not the first time this has happened. Back in 2010, Google banned their AdWords help pages because of cloaking; a black hat technique that serves up different pages to search engines and users. Google's Response Even a search for "Google Chrome" does not show any organic results for www.google.com/chrome, instead the top link is from Google's support pages, Here's the full statement from Google's Matt Cutts,
Comments View All Articles by Matthew Elshaw About the Author: Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog. |
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