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Paid Search Spending Up 21% For Tech & Consumer Electronics 
By: Jeremy Muncy 2012-01-04 A recent spending analysis by Covario found that spending for paid search advertising increased 21% in 2011 for high-tech and consumer electronics. This far exceeds original expectations, which were somewhere between 15% - 20%. As to be expected, Google dominated the paid search scene in 2011 with a global market share of 76%, with an annual spending growth of 27% over the previous year. Paid search spend was down nearly 18% for the Bing/Yahoo advertising platform. Overseas Baidu saw growth of 185% over 2010. Covario CEO, Russ Mann, looked ahead to 2012 and recommends that global advertisers keep pace with the overall competition and increase their search spending by 18% - 22%. "Asia/Pacific continues to be where the major growth opportunities exist for global search marketers in the high-tech industry," Mann said. "The economies in North America, led by the U.S. and Canada, are also stabilizing and are poised for stronger growth in 2012. On the other hand, growth in search spending in Europe will further decelerate due to the macro-economic slowdown and political unrest in the region." It'll be interesting to see where we're at this time next year that is if the Mayans had it wrong, and we make it past December 21, 2012. View All Articles by Jeremy Muncy About the Author: Jeremy Muncy is a staff writer for WebProNews.com |
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