As Google says, After all, if someone searches for -Britney Spears-, they should be able to quickly and easily find not just information about Britney Spears, but also information by Britney. The picture tells more:

You will notice now, that the picture of the author is to the left instead of the far right as before. Then there is a snippet information about the author.

Along with this have been several tweaks that promote Google+:

• Circle counts- users will be able to see the number of people that have the writer in their Google+ circles. This means that people who want to know how many people follow the author can have their answer now.


• Add to circles- In an attempt to help users easily engage with and interact with their favorite authors, Google has now provided the option to add authors to circles right in search results.



• Comments- This feature is designed to let the users see what the others have commented on a particular write up. There will be a link on the search results page that will take the users to the article on Google+ and the comments on the same.

Authorship can be established using email too. This was announced by Google recently that to participate in the authorship program, an author needs to put their name on their content and the e-mail address. The next step is to go to the Google+ profile and verify the address.

The idea behind these changes remains to lead people to locate high quality content on the web. Do you appreciate Google's latest move? Leave your replies via comments below.