Google has added that business owners can always log in to their Google Places account and make further edits, if the information provided in incorrect or incomplete. Also these updates will have no effect whatsoever on the online ads from business owners using AdWords or AdWords Express programs.

Why Was This Needed?

There was massive outrage globally when Google allowed users to update the information about a business listed on Google Place. This was a green signal for spammers, disgruntled customers or vengeful ex-employees to list the business as closed. Google was at the receiving end of quite some flak for this. However, it announced that it is working on a solution. And now has come up with the automatic update plan.

But Why Automatic Updates?

Google says that they cannot rely on business owners to continuously update their Google Places listing. That is why they use a network of other sources like partners, users and other authoritative sources to verify the details about a business, and if they deem fit, they update the details automatically. As Google says, We recognize that amidst all the work that goes into running a successful enterprise, remembering to update their Google Places account may not always be top of mind. Oftentimes, a neighborhood local or a loyal customer is eager to help their favorite business update its online presence.

Are The Businesses Still Safe?




This question remains unanswered as, it is quite a possibility that the "trusted external sources" can be easily manipulated. Incorrect data about the business can still be implemented, leading to inaccurate details be updated automatically. However, if this can actually happen remains to be seen.

What do you think? Do leave your comments.