This feature is designed to keep you up with the latest news or updates on an issue that you are following or searching for. This means that when you will search in Google+, there will be a message sent to you about new posts the instant they're available. To get the relevant posts in real time, as soon as they are made, you have to click on this message, or select 'Most recent' updates.

What Is This Hashtag Support?

Hashtags are used for the purpose to link updates or post with certain topics. So, when you will use a hashtag with your post, you will be linked to search results.

This video explains the working further:

What It Means For The Internet Marketing Guy?

Well, now you can monitor your brand, keyword, what is being said about them in real time. Send out messages and updates to link with the keyword/brand name updates. You know the works, but if you do want to know how to get ready for business on Google+, read this.

Google+ is constantly working on newer and better features. The initial response for the real time updates has been enthusiastic, with people looking for more updates.