Lets say Im logged into my Google Account, and I search on Google for -uncle zhou queens-. Ive heard a lot of great things about this restaurant, and were visiting NYC soon, so we want to figure out all the best eats in town. I also happen to have Andrew Hyatt in one of my Google+ circles. Oh, and it turns out he just made a public post on his Google+ account about Uncle Zhou in Queens which will show up in my SERP results. Cool! Now not only do I get some great reviews on the web, I get a review from a friend about a restaurant with recommendations about what dishes to order.

Kamdar also mentions that the Google+ updates will only be visible if a users chooses to set his updates as public and if the searcher is connected to the original user on Google+.

Since searchers would always prefer to rely on reviews given by their friends rather than an unknown person, Google feels this rollout is a good step towards making search more relevant and personalized.

But there are a few things you need to keep in mind to make this feature work.

• You must be logged into your Google account
• Your Google account has to be attached to Google+
• Your search term has to be directly relevant to the title and content of a Google+ post put up by someone in your circle
• The post has to be public. Private posts on Google+ arent going to be included in the SERPs
• The searcher has to be connected to the Google+ poster via Google Circles

With Google+ business pages on the horizon, this social feature adds a lot more value to Google+ as a social content marketing platform. Marketers might soon be able to share their brand related content with even more Google+ users.