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It's Time For Transition; From Yahoo! UK Organic Search Results To Bing

By: Navneet Kaushal
2011-08-03

Yahoo! is sending out updates announcing the migration of its Yahoo's European organic search results to Bing's search index tomorrow. The email sent out by Yahoo! reads as following:


"Dear Advertiser,

We wanted to let you know that we are now ready to transition Yahoo! organic search results (the non-paid listings found on the main body of the Yahoo! search page) to Microsoft. This is an important aspect of the Yahoo! and Microsoft Search Alliance and will help us toward our goal of further improving the overall relevance of Yahoo! organic results globally.



The organic search transition will begin on August 3rd 2011 for Yahoo! European properties in the UK, France, Germany, Spain and Italy.

While no action is required on your part for this transition, if organic search results are an important source of referrals to your website, you'll want to make sure that you're prepared for this change:
  • Compare your organic search rankings on Yahoo! Search and Bing for the keywords that drive your business, help determine any potential impact to your traffic and sales
  • Decide if you'd like to modify your paid search campaigns to compensate for any changes in organic referrals that you anticipate
  • Review the Bing webmaster tools and optimise your website for the Bing crawler, to help ensure your site is prominently listed in both Yahoo! and Bing organic search results.
Please note that Yahoo! is NOT transitioning paid search results at this time, and you should continue managing your Yahoo! Search Marketing account as usual. We will provide you with ample notice prior to the paid search transition of your market, to help you prepare for a smooth transition.

Kind Regards,

Your partners at Yahoo!"

Back in August 2010, Yahoo announced the transition of its US property. Now it's turn for its European properties to be transformed.

Check out Page Traffic Buzz for more articles by Navneet Kaushal

View All Articles by Navneet Kaushal



About the Author:
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.


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