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Another Google Rankings Shakeup - 'Panda Update 2.1' 
By: Matthew Elshaw 2011-05-16 Google have confirmed a small update to their "Panda" ranking algorithm which was first spotted by webmasters earlier this month. There's been no confirmation on the exact nature of the update, however many users are reporting a change in search results.
One user asks: Is it possible that Panda 3.0 just rolled out (as of May 6, 2011)? Perhaps it's in the process of rolling out? I'm seeing a massive shake up in the search niches that I monitor, results are bouncing all over the place. My websites seem to be slipping again to a new all time Google referral low. According to a post on search engine land, Google confirmed that some tweaks have been made but insist that this is a "far smaller" update than the original Panda update. Google won't release what percentage of queries have been impacted by the change. Google's original panda update launched in late February and caused havoc with content farms and low quality content sites. This change impacted about 12% of rankings in the United States and some websites reported traffic declines of around 40%. Google then rolled out the panda update to all English queries in early April. This included both English speaking countries (eg, google.co.uk) and also any English queries on other Google search engines. This smaller update marks the third instalment of the "Panda" update, even though it is not expected to have a huge impact. If you've noticed any ranking changes to your website around the 6th " 10th May please let us know in the comments below. Comments View All Articles by Matthew Elshaw About the Author: Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog. |
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