60% of Searchers More Likely To Contact Businesses with Images in Local Search Results

The surveys were conducted in Q1 2011. There were more than 600 SEO survey respondents and 1,250 US consumer survey respondents respectively.

Heres how the SEO respondents ranked the top sources of traffic to their clients sites:

Google really does dominate when it comes to driving traffic to local websites. 58% of visitors to local sites come directly from Google Places and Google.com. Yahoo, Bing and Facebook also have some influence, although very small. The graph below outline the main traffic sources for local business websites.

One surprising find from the study is the degree to which images seem to matter to consumers. 60% of the consumers surveyed said that if an image is included in the businesses local listing then they are more likely to contact that business.

Local searches are certainly very popular. The consumer survey found that 31% of consumers use Google daily or weekly to find local businesses. In fact, almost 60% of consumers use Google every month to find local businesses.

So, whats the moral of the story? If youre listing doesnt include any images, it might pay to update it. If you dont have a local listing yet, then now is a good time to get one.

Comments


View All Articles by Courtney Mills