How Panda Reshapes the Ranking Factors Picture

There are plenty of articles on both of these topics (one of the best ones is this one by Vanessa Fox. In fact, in the months leading up to this I predicted the downfall of Content Farms (which is still a work in progress), and much about this change. To me, this is only part of the story.

That's a strong statement. But, think about it for a moment. We now have confirmation that Google is doing what it can to evaluate content quality. The major tools it has to do this are:

1. Uniqueness of the content
2. User Engagement with the content

In contrast, consider the way we used to think of ranking. What follows is the summary chart from the SEOmoz SEO ranking factors survey:

Note how 66% of the factors relate to linking. Now, however, we know that we have shifted more weight to social engagement and ontent quality. What does the new reality look like? Here is my guess at it:

It is important to emphasize " this is just my guess. But one thing we do know is that we have seen a significant ranking algorithm change. I have represented that by showing SEOmoz's social graph metrics growing from 6% to 20%, with my renaming it social engagement metrics.

Google's Panda change purportedly impacts 12% of search results, keep in mind that this is their first foray in this direction. They will collect data, and they will get better at this. As they do, the impact will broaden. This is not something that they will back off on, but rather it is something that they will evolve and grow.