The Entune navigation system is designed to keep the Toyota owner and the car connected. The car owner/user can download the Entune mobile app to any mobile phone that supports it. After this, the user can pair the phone and the car through the bluetooth device, then access various in-car applications from the phone using the touchscreen or voice commands.

This accessibility will be provided by Bing which is one of Entune's featured apps. This means both the access to search results through the touchscreen (on the vehicle's dashboard) and mobile phone's voice command will be provided by Bing. "Bring the power of a decision engine to your car with Bing, the decision engine from Microsoft. Its voice-activated search and organized results will help you travel with confidence." Along with Bing, Toyota will also feature iheartradio, Pandora, MovieTickets.com, OpenTable and more as part of their in-car experience.

The announcement also puts Bing in the in-car services race, which Google and Yahoo are already in, since 2007. Google has had deals, each with BMW and Mercedes Benz while Yahoo also had one with Mercedes Benz. The Bing for Mobile that will be a featured app of Entune is reported to give its users access to more than 16 million points of interest. So it is a good news for Bing (on acquiring the deal) and all the users who can easily access information while on the road.