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Cutt's Adds Confusion About Cloaking Targeting

By: Navneet Kaushal
2010-12-30

Matt Cutt's 26th December 2010, tweet of mere 136 character "Google will more at cloaking in Q1 2011. Not just page content matters; avoid different headers/redirects to Googlebot instead of users." has rather hit a confusing note amongst many SEOs and Webmasters on the web.

Cutt's Adds Confusion About Cloaking Targeting
Cutt's Adds Confusion About Cloaking Targeting

Barry Schwartz from Search Engine Roundtable says that Google admits here on some level that they were taking action on cloaking page content, but now they are also going to pay attention to aspects users and bots may not 'see' on a page, such as the meta headers and the redirects.

A concerned and curious Tedster also commented in a WebmasterWorld thread, "I'm hoping that a "false positives" period after any particular change isn't too extreme. At any rate, if I do see any dramatic ranking drops this coming year, high on my checklist will be "Google suspects cloaking".

One naturally assumes that Google did target the different headers/redirects, however, the above mentioned Matt's tweet has stirred up a fresh puzzle. A blog post with more detailed explanation on the same (and not a tweet) would put all the brains beating around the bush, trying to decode the 136 character tweet, at ease along with some clarity; and hopefully a pleasant one.

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About the Author:
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.


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