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Did Google Release A Secret Ranking Update?
By: Matthew Elshaw 2010-11-23 Almost a month ago we wrote about a major Google indexing issue that prevented thousands of new pages from being included in Google search results. Mostly impacting blogs, the Google bug prevented new content from being indexed across a whole range of sites including our own blog and major sites like cnn.com.
Shortly after reporting the issue, a Google representative stepped in and confirmed they were experiencing a problem. On October 25, Google reported that the issue had been fixed, stating that content from the 19th-24th October would be reindexed again shortly. However one month later, we are still seeing reports of missing pages and lost rankings in the comments section of our original post. Some of the comments we received include,
After further investigation of the issue there is a possibility that Google made a tweak to their ranking algorithms around this time. According to a blog post on Alexa, sometime around October 21st, they noticed a change in traffic for a number of websites. A quote and screenshot from the post can be seen below:
There's also a 14 page discussion on Webmaster World with a number of other users also seeing changes in their rankings and Google traffic. There have been discussions around the impact on long tail keywords, but it's tough to confirm the exact nature of this update. If you've experienced a ranking of traffic drop around this time, let us know how it has impacted your website below. CommentsAbout the Author: Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog. |
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