Yahoo! Gets A Clue To What Searchers Want

What Is Clues?

For those already familiar with other search engine tools on the market, you can simply picture Clues as a combination of Google trends and demographics tools such as those found within Analytics or Quantcast.

Clues allows you to see the pattern of a search term over the course of the last thirty days, but it doesnt stop there. You are also able to see the general distribution of searchers by age, gender, income, and location. Related search terms can also provide a hint as to popular search terms that a page can be optimized for. The entire tool is easy to sort and information is highly visible.

Advanced Clues Features

Beyond simply being able to tell the basics of whos searching and when, you can use two additional Clues features to garner even more information. These two features are the comparison tool and the search flow feature.

Comparison Tool

The comparison tool allows you to input two different search terms and see how the overall searching is related. This includes a look at differences in demographics, search patterns, and volume.

Search Flow

Yahoo! has included a prediction tool that tells you what searchers most commonly looked for right before and right after looking for the term in question. Five before and five after phrases are provided to give you an idea of how people are searching.

Finally bringing a powerful demographics tool to the table is no mean feat. When it comes to catering to webmasters, it seems that Yahoo! has finally gotten a clue.