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Paid Search Report Credits Google With More Gains 
By: Doug Caverly 2010-10-12 Dominant, dominanter, dominantest? It's almost starting to feel like new words will be required in order to describe Google's share of the paid search market, as a fresh report from SearchIgnite puts the search giant in a stronger position than ever.
SearchIgnite said in its report covering the third quarter of this year, "Google continued to lead among the engines with 80.2% of U.S. search spend - up nearly 2 percentage points from Q210 - and, representing 7.9% YoY growth. This is the largest market share commanded by Google since SearchIgnite began tracking search engine market share data (Q1 2007)." Then the report continued, "As search marketing becomes a more mature market in the US, a jump of this size in a single quarter is very significant and marks the largest QoQ increase for Google since Q1 2009." Yahoo, meanwhile, lost a significant amount of ground, with its share decreasing from 15.4 percent in the second quarter to 13.4 percent in the third. And Bing made only a small amount of headway, increasing its market share from 6.2 percent to 6.4 percent in the same period. So it looks like the Microsoft-Yahoo search deal hasn't exactly cut into Google's business just yet. The one potential downside of this development for Google will be if antitrust regulators start to pay increased attention as a result. About the Author: Doug is a staff writer for SearchNewz, WebProNews, InternetFinancialNews, and SecurityProNews. |
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