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Yahoo Asks Advertisers To Make MSFT Transition 
By: Doug Caverly 2010-09-01 Advertisers with Yahoo Search Marketing accounts can - and should - start thinking about making a transition to the Microsoft Advertising adCenter. Yesterday, Yahoo made it possible for advertisers to take the first steps, and the company would like for everything to be wrapped up by the end of October.
There's a Transition Checklist and Feature Comparison Guide worth checking out in advance of changing anything. Otherwise, a post on the Yahoo Search Marketing Blog outlined the first pair of moves that advertisers can now make. Here's phase one: "When you log into your Yahoo! Search Marketing account, you'll automatically be taken to a new tab labeled 'adCenter.' We recommend that you review your Compatibility Report, and fix incompatibilities between your current Yahoo! campaigns and the adCenter platform before starting the transition to adCenter." Stage two is a little more involved. "When you begin your transition, you'll be able to create a new adCenter account, or indicate that you have an existing adCenter account that you want to continue to use. If you choose, you can use the transition tool to copy your Yahoo! Search Marketing campaigns over to adCenter. Please note that your campaigns will retain the same status (active or paused) . . . so you may start incurring click charges for Bing traffic right away." Encouragingly, though, no one seems to have encountered any other problems so far. As for the last step in the transition process, it's supposed to take place in mid-October, meaning advertisers can relax for a little while after taking care of these initial tasks. About the Author: Doug is a staff writer for SearchNewz, WebProNews, InternetFinancialNews, and SecurityProNews. |
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