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Google Acquires Another Social Property 
By: Doug Caverly 2010-08-31 A search giant's move into social media appeared to continue yesterday with the acquisition of SocialDeck. Google paid an undisclosed amount for the company, which specializes in social games and the mobile experience.
Not a lot of other details are available. Even the official announcement just amounted to seven sentences on the SocialDeck homepage (two of which were quite short: "Big news!" and "Happy Shaking!"). SocialDeck did see over one million downloads of its titles occur in 2009, however, which is somewhat impressive, and the company's been covered by the Canadian Press, Forbes, and USA Today. Plus, in the USA Today article, a SocialDeck fan pretty much compared one of its games to an addictive drug, indicating that she plays it before climbing out of bed and gets "feelings of withdrawal" after a day off. So Google seems to have picked up a successful company. That should increase the odds of whatever sort of social network it pieces together competing successfully with Facebook, even if Facebook has a huge lead in terms of users and mindshare. Of course, Google's search dominance should also be a major asset, allowing it to promote its social network in a very prominent spot. About the Author: Doug is a staff writer for SearchNewz, WebProNews, InternetFinancialNews, and SecurityProNews. |
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