iEntry 10th Anniversary
RSS
Contact
 |
|
Google, DirecTV Strike Ad Partnership 
By: Doug Caverly 2010-08-11 Google's shift into the realm of television continued today with a deal with DirecTV. The search giant will now handle ads on 11 different channels for the company, and several of them are channels that the average person will have heard of or even watched on a regular basis.
An official statement explained, "-N-ational satellite inventory on Bloomberg, Fox Business, Centric, Fuel, G4, Current, Ovation, Fit, Sleuth, Chiller and TV Guide will be available through the Google TV Ads system across all dayparts, including primetime." The statement then noted that, as a result, "Google TV Ads customers will now be able to reach up to 30 million satellite households through both DIRECTV and existing partnerships." This development is good news for Google in more than one way. After all, it's nice that the company will be able to reach so many people, but the move also implies that its existing relationship with Dish Network has worked out to everyone's advantage. What's more, assuming all continues to go well, the latest arrangement should position Google to secure even more visible and valuable deals in the future. (You have to figure that networks and advertisers aren't going to want to miss out on anything that'll help them reach consumers in a more efficient fashion.) Anyway, Bob Riordan, SVP of DirecTV Advertising Sales, stated this morning, "Google TV Ads is an excellent advertising tool and will be a tremendous complement to DirecTV's existing suite of innovative assets." About the Author: Doug is a staff writer for SearchNewz, WebProNews, InternetFinancialNews, and SecurityProNews. |
|
||||||||||||||||||||||||||||||
| SearchNewz
is an iEntry, Inc. ® publication
©
All Rights Reserved. Newsletter Archive - Privacy Policy - Legal - Sitemap - Contact Us - RSS Feeds - Newsletter Signup |
