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Google Moves Social Search Forward With Buzz 
By: Doug Caverly 2010-06-30 The concept of social search is promising, in that the average person is indeed more likely to care about the thoughts and opinions of his friends than those of random individuals. And Google's now advanced social search a bit by bringing Google Buzz into the equation.
A post on the Social Web Blog explained yesterday afternoon, "Here's how it works: If you use Buzz, you have the option to add 'Connected Sites' and post content from these sites publicly on your Google profile. For example, you can choose to connect your Twitter account and set your tweets to appear publicly in your Buzz stream and the Buzz tab of your profile." Then, Google's Mike Lopyrev indicated, "-W-e'll start following these public links in the Buzz tab to improve your social search results. That means if there's a link to your Twitter account in your public Buzz stream, we'll follow that link to add the people you follow on Twitter to your social circle. If you don't use Buzz, you can still add links to YouTube, Picasa and other sites directly to your Google profile, and we'll continue to follow those links as well." This could result in the availability of some much more interesting and useful search results, assuming people take advantage of it. Just as importantly, the feature shouldn't violate anyone's privacy, since it is being offered on an opt-in basis and only public content will be integrated into search results. About the Author: Doug is a staff writer for SearchNewz, WebProNews, InternetFinancialNews, and SecurityProNews. |
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