iEntry 10th Anniversary RSS Contact


Could Google Have Some Real Competiton?

By: Matthew Elshaw
2010-05-24

Yandex, Russias most popular search engine, have announced themselves on the global stage by launching an English language search engine at www.yandex.com. According to sources at the Moscow Times, this is a move aimed at taking on Google.

Could Google Have Some Real Competiton?
Could Google Have Some Real Competiton?


The companys announcement states that Yandex has been "indexing foreign websites and adding global content to its search results for two years already" with a total of 12-15% of all searches on Yandex made using Latin-alphabet based languages.

According to analysis from comScore, Yandex sits 7th overall in the number of searches conducted worldwide with a 91% growth from 2008 to 2009. This puts Yandex ahead of sites like Facebook and Ask.com in the volume of search queries conducted.

Initial feedback appears to be quite positive, with many praising both the quality and design of their search results.

yandex-serps

Search engine land has an interesting quote from Duncan Morris about the quality of search results provided by Yandex,

Take for instance a search for "buy viagra online", a hotbed of all that is bad on the internet. At the time of writing 3 of the top 5 results Google returns are from hacked .edu domains. Its hard to look at viagra SERPS and not think spam, but Yandex returns the cleanest set of results Ive seen for such a search.

Its not clear if Yandex will use the site to compete with Google on a global stage, or if they plan on targeting Russian users searching in other languages. Either way, its another major search engine to keep your eye on.

Comments


About the Author:
Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.


Visit the SearchNewz Directory
Do you have a search site?
Submit it free to the internet's best search industry directory. » Click Here
Search Engines
Google, Yahoo, MSN...

Search Marketing
Marketing, Budget, Planning...

Pay Per Click
Bid, Price, Quality...
SEO Companies
Optimization, Manage, Company...

SEO Tools
Track, Search, Create...

Analytics
Statistics, Counter...
» Submit your site for FREE «

Latest News

Get Your Site Submitted for Free in the World's Largest B2B Directory!

Email Address:
* URL:
*
*Indicates Mandatory Field

Terms & Conditions



Titan Quest Forum Nintendo Wii Graphics Forum
Halo 3 Forum Mac Software

Privacy Policy Legal Sitemap Contact Us RSS Feeds Newsletter Archive SearchNewz.com Privacy Policy Legal Sitemap Contact Us RSS Feeds Newsletter Signup Subscribe to our feeds!