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Could Google Have Some Real Competiton?
By: Matthew Elshaw 2010-05-24 Yandex, Russias most popular search engine, have announced themselves on the global stage by launching an English language search engine at www.yandex.com. According to sources at the Moscow Times, this is a move aimed at taking on Google.
The companys announcement states that Yandex has been "indexing foreign websites and adding global content to its search results for two years already" with a total of 12-15% of all searches on Yandex made using Latin-alphabet based languages. According to analysis from comScore, Yandex sits 7th overall in the number of searches conducted worldwide with a 91% growth from 2008 to 2009. This puts Yandex ahead of sites like Facebook and Ask.com in the volume of search queries conducted. Initial feedback appears to be quite positive, with many praising both the quality and design of their search results.
Search engine land has an interesting quote from Duncan Morris about the quality of search results provided by Yandex,
Its not clear if Yandex will use the site to compete with Google on a global stage, or if they plan on targeting Russian users searching in other languages. Either way, its another major search engine to keep your eye on. CommentsAbout the Author: Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog. |
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