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Google Improves Responses With Short Answers 
By: Doug Caverly 2010-05-13 Searches for simple facts can often become multi-step processes: you conduct the search, find a likely-looking result, click the "cached" link, and then scroll around seeking a bunch of highlighted words. Google's now trying to make this simpler with short answers.
This change comes thanks to a new implementation of Google Squared technology. (The tech, you may recall, has previously been employed trying to compare planets, sports cars, and all other sorts of things using data tables.) It's not without its limitations, but it does work in many instances. Search for any sort of relatively obvious fact - try "catherine zeta-jones date of birth," "inventor of the telephone," or "iron man 2 release date," if you like - and Google should return a single piece of data in bold text at the top of the first page of search results. What's more, there's a "show sources" option so you can see where the info came from and be sure that the answer is correct. Some sites may receive less traffic due to this change, but on the whole, this is a nice solution that should save Google's users lots of time and a fair amount of energy over the years. About the Author: Doug is a staff writer for SearchNewz, WebProNews, InternetFinancialNews, and SecurityProNews. |
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