TV Benefits Search

Nielsen recently analyzed the people who tuned in to see four major events: the 2009 Super Bowl, the 2009 Academy Awards, the 2010 Super Bowl, and the 2010 Academy Awards. Year-over-year, the percentage of TV viewers also going online increased in both cases.

As for how they spent their time online, watchers of the 2010 Academy Awards favored Facebook, Google, and Yahoo in that order (with Nielsen recording 39.5 percent, 35.1 percent, and 31.0 percent of simultaneous visitors, respectively).

Watchers of the 2010 Super Bowl switched up the order a little, heading most often to Google, Facebook, and Yahoo (36 percent, 34 percent, and 30 percent, respectively).

So it looks like big TV events - which you might easily figure would pull people away from their computers - might not cause folks to abandon their keyboards. Or they may even cause people to get online more, researching different aspects of what they're seeing.

Tag: Search

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