CEO of Yahoo! Calls for Crazier Advertising

...But when I talk to people about online marketing, they just seem to freeze. I thought this was going to be a much racier industry that wore black and got out there and rock and rolled and I see it being a little shier. I mean, Im the crazy lady.

So does that mean that Yahoo! is going to start walking on the wild side with their advertising? I doubt it. Yahoo! seem to always be one step behind Google in terms of innovation so I suspect this is simply a throw away statement from Bartz to draw attention.

However, Bartz has labelled 2010 the year for acquisitions with the Yahoo! purse strings being loosened. Bartz says:

Last year was looking internally " I hired a new team, restructured the company. This year its about what technologies: Do we need to fill in the blanks, what analytics, what tools?
..whether its acquiring an audience " a group of female bloggers, or whether its acquiring some better analytics tools that help us guide campaigns with our partners, or whether its technology. Last year we bought at company called Zoobut, which is better photo technology, so it let us do very modern photos in our mail. Its that sort of thing " audience, technology and tools.

So, it seems that this year we will hear more from Yahoo! than just updates on their Microsoft merger. Plenty of money spending and crazy advertising " sure sounds exciting!

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Tag: Yahoo, Advertising

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