FourWhere and Google Maps

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FourWhere And Google Maps

By: Manoj Jasra
2010-03-11

Many of you have probably heard of the new service released by Sysomos called FourWhere. We were intrigued ourselves so we asked one of Syomos' Sr. Strategists to give us the low down: As location-based services such as Foursquare and Gowalla become increasingly popular, there's a huge amount of value data and content being contributed by users. The challenge is discovering...

FourWhere and Google Maps

... this content in a user-friendly way - not only for users of location-based services but non-users as well.

To tackle this problem, Sysomos developed FourWhere, a service that mashes up data and content from Foursquare with the Google Maps API. In a nutshell, FourWhere provides an easy way to find content posted by Foursquare users. For example, if you're looking for a cafe in the heart of Manhattan, FourWhere lets you search using an address to see all the venues and comments for all the places "checked-in" by Foursquare users.

To use FourWhere, visit www.fourwhere.com. Then, type in a city or address in the search box. This will display a map. Right-click on the map to see the different options to see the available venues and comments.

For Sysomos, the launch of FourWhere yesterday is a just a solid step forward. In the future, content analytics will be integrated into FourWhere, as well as content and data from other social media sources.

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Tag: Google Maps

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About the Author:
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.

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