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Google's Real-Time Results Impress Few So Far

By: Doug Caverly
2010-03-10

Not too long ago, Google began to deliver real-time results in response to users' searches, pulling up-to-the-minute information from sites like MySpace and Twitter. The move was interesting, innovative, and, according to a new study, not at all well-received. Digital marketing agency Oneupweb performed an eye-tracking study to...

Real-Time Results
Real-Time Results

see how people respond to Google's real-time results. By and large, they don't, as a report stated afterward, "The majority of the participants surveyed were indifferent to the real-time results."

The report then explained, "Only a quarter of the consumers cared for the real-time results compared to 47% of the information foragers."

These results must be a bit disappointing for Google (and perhaps for Bing, too, since it's also getting into real-time search). In addition to whatever work went into developing fresh algorithms, the company may have spent tens of millions of dollars in order to get access to tweets.

It should be interesting to see whether real-time search results remain less than admired, then, or if public perception improves as people get more used to seeing them. Also, we'll have to see how long Google takes to make any adjustments, since at this point, it sounds like the real-time results are hurting the search giant's popularity.

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About the Author:
Doug is a staff writer for SearchNewz, WebProNews, InternetFinancialNews, and SecurityProNews.


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