Google's Local Push

..., allowing them to filter based on search verticals, date, previous search behaviour, and some experimental search views.

Nearby search allows users to refine results to those clearly defined as being within a set proximity of the user. From the launch post:

"Starting today, weve added the ability to refine your searches with the Nearby tool in the Search Options panel. One of the really helpful things about this tool is that it works geographically " not just with keywords " so you dont have to worry about adding Minneapolis to your query and missing webpages that only say 'St. Paul' or 'Twin Cities.'"

Below you can see how the new feature appears in the Search Options panel.

While Google havent yet officially announced exactly how it determines the results under these searches, you dont have to be a rocket scientist to start optimizing for Local organic results.

To get started, these 3 steps are a good place to start:

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