Google Super Bowl Ad

...was a smart move and one that was done in typical Google fashion: low cost, no fanfare (except for jittery industry types) and strong impact.

The "ad" has been on YouTube for several months so its not like Google ran out and threw together a Super Bowl ad and spent gazillions on it. It was essentially already out there. On Googles official blog, Eric Schmidt posted the following

" If you watched the Super Bowl this evening youll have seen a video from Google called Parisian Love. In fact you might have watched it before, because its been on YouTube for over three months. We didnt set out to do a Super Bowl ad, or even a TV ad for search. Our goal was simply to create a series of short online videos about our products and our users, and how they interact. But we liked this video so much, and its had such a positive reaction on YouTube, that we decided to share it with a wider audience."

If you like it too, we hope youll watch the others. Enjoy.

Heres the ad in case you missed it:



Now that was the entire post and quite honestly, I dont get the surprise or the issue. Considering Googles advertising budget can probably take a $3 million hit pretty easily (do they even budget for marketing ?). Couple that with no other search ads and you have a simple opportunity to win kudos for an ad that tells just what people use the search engine for: their life.

Hats off to Google. I hope they advertise more because maybe people can take the hint that simple is better, demeaning any mans capability to think is lame and the whole idea of seeing regular people in their underwear will not sell product (who did those stupid ads anyway?). Thank God the game was a good one because the rest of the show wasnt anything to really talk about.

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Tag: Google Super Bowl Ad

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