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Google Underperformed At The Hands Of Secret Society Of Whispers 
By: Andy Beal 2010-01-22 When youre Google, having a great quarter is not good enough. Apparently, theres a secret society of Wall Street Analysts that quietly hold Google to a higher standard, says MarketWatch: However, several analysts maintained their bullish long-term
... view in the wake of the report, noting that Google missed higher "whisper" numbers even though it handily beat Wall Streets consensus.Those whisper numbers meant that Googles share price is currently drifting 3%, with Google executives likely staring at their stock portfolio wondering what the heck just happened. After all, Google saw net income rise to $1.97 billion in the December quarter, compared with $382 million, earned in the same period a year earlier. Net revenue hit $4.95 billion"beating the target of $4.92 billion Google thought Wall Street was seeking. Now, heres something you probably dont know. All of these numbers can be, lets say, "massaged." Google likely structured its Q4 numbers to just beat analysts predictions, while keeping some back in reserve for Q1 of 2010. In other words, had Google known about the secret society of whispers, it probably could have topped their estimates too.  Want more? Google took the unprecedented step of airing its Q4 earnings call on YouTube: PS. Eric, you might find Wall Street treats you a little kinder, if you had a better grasp of your companys projections. When asked if YouTube will make a profit this year, "Id assume so, yes," hardly instills confidence. Comments About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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