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You Say Potato, Google Says Starchy Tuberous Crop

By: Andy Beal
2010-01-20

My mind went numb, digesting Googles lengthy explanation on how it's improved its understanding of synonyms. I'll spare you the minutes-and brain cells-with my summary of the announcement: Google knows when two words are semantically connected-such as "pictures" and "photos." It now plans to bold those synonyms in its search results...

Let's Call the Whole Thing Off
Let's Call the Whole Thing Off

...if it believes its pertinent to the search you just conducted.

If Googles explanation of its code is anything like its actual code, it must be very bloated!

Kidding aside, its actually a pretty smart piece of technology. Take "gm" for example. Google knows that, depending on the accompanying search queries, gm can mean different things. This screenshot explains it best:

Unfortunately, despite my witty post title, a search for "starchy tuberous crop" did not reveal any results for potato. :-(

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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