No Yelp! for Google

Unlike a bottle of fine wine, though, rumors in this space often go south but thats just part of the space.

The latest event that received the treatment of a lot of attention but didnt finish as rumored was the deal between Google and Yelp. Last week we told you of TechCrunchs report on the imminent Google deal to purchase Yelp.

"Google and Yelp are in advanced acquisition negotiations, weve confirmed from multiple sources. And while the deal isnt done, weve heard that its very likely to close. The price is supposedly at least $500 million."

Well, TechCrunch reports that this deal has derailed and that Yelp is walking away from a significant offer.

"The deal was, as we wrote late last week, in the later stages of negotiation. The two companies had agreed on a price " around $550 million plus earnouts " and were working through the final details of the acquisition.

Then something happened that made Yelp reconsider the deal. Over the weekend they notified Google that they were not going to sell, say multiple sources."

That something must have been pretty big and pretty sudden. These negotiations take a considerable amount of time to get to the point where an anonymous source gets the itch to leak the truth to the Internet media press. This information was leaked but apparently there were a few landmines that were not seen or not considered deal breakers.

One can speculate all day long as to why this deal fell apart but we are not going down that road. In fact, until something is officially noted by either company (which may or may not happen) well sit on the sidelines for now.

So with everything in life and, in particular the Internet marketing industry, step on the rumor mill with your grain of salt handy. As for now let us know if this is good news that the deal fell through or were you thinking there was some good to come out of the acquisition.

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Tag: Google Yelp

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