Google Records Your Search Habits

...rankings as the post just came out a few hours ago. Weird they release this late on Friday and at the same time say no major changesfrom Caffeine will be seen till next year. Well Google this could majorly effect some websites for sure. I am thinking more locally optimized sites.

Personalized Search for everyone

"Today were helping people get better search results by extending Personalized Search to signed-out users worldwide, and in more than forty languages. Now when you search using Google, we will be able to better provide you with the most relevant results possible. For example, since I always search for -recipes- and often click on results from epicurious.com, Google might rank epicurious.com higher on the results page the next time I look for recipes. Other times, when Im looking for news about Cornell Universitys sports teams, I search for -big red-. Because I frequently click on www.cornellbigred.com, Google might show me this result first, instead of the Big Red soda company or others."

They even made a cute video trying to explain what is going on.

Uh are you happy about this at all as SEO, SEM or business owners? Who wins and loses with this? To be honest I didnt worry about this since they only did this when users were logged into Google Accounts. Now it is a whole different story.

If you want to turn off personalization completely go here.

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Tag: Personalized Search

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