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Google Ditches Answers.com, Raising Questions About The Dictionary's Future

By: Andy Beal
2009-12-04

One of my favorite uses of Google is as a dictionary. Seriously! I dont need it so much as spell-checker"it fulfills that role too"but if I want to look up the definition of a word, or make sure Im using it in context, I turn to Google. Well actually, I turned to Answers.com"which used to supply the definitions if I clicked on the top right link in...

Answers.com is Shown the Door
Answers.com is Shown the Door


...the search results. Its no coincidence that I used the word screwed in the above screen capture. Thats what Answers.com will likely be, now that Google has decided that those links should go to its own dictionary:

Not that Googles dictionary is new"you were always able to search define: and get to it"but now Answers.com is out the door. How much will that hurt Answers? Well, the first glimpse of the effects will be seen when the stock market opens today. Answers is publicly traded and I suspect that its stock may not fare so well today.

What do you think of Answers.coms chances of continued success now that the Google lifeline has been cut?

UPDATE: Answers CEO Bob Rosenschein tell us that Google wasnt that big of a chunk of its traffic:

While Im sorry to see it go, it is not material " under 5% of our traffic.

Wow! Im shocked that more people werent clicking on that link.

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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