Levels Of Site Hierarchy

Breadcrumbs or breadcrumb trail is a navigation aid used in user interfaces. It gives users a way to keep track of their location within programs or documents.

Breadcrumbs typically appear horizontally across the top of a web page, usually below title bars or headers. They provide links back to each previous page the user navigated through to get to the current page or"in hierarchical site structures"the parent pages of the current one. Breadcrumbs provide a trail for the user to follow back to the starting or entry point.

Today were rolling out an improvement that replaces the URL in some search results with a hierarchy showing the precise location of the page on the website. The new display provides valuable context and new navigation options. The changes are rolling out now and should be available globally in the next few days.

Google is relying on site owners having breadcrumb navigation active on their website for it to be displayed in search engine listings, and it seems that the algorithm determines whether breadcrumbs better represent your listing than a URL.

• What do you think of the new breadcrumbs in search engine listings?