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Does Reframe It Have Just Cause To Sue Google? 
By: Jordan McCollum 2009-11-09 About a year ago, Reframe It launched a product that allowed web users to add public (or private) comments on any part of any website, using a side pane in the browser. According to the users choice, the comments would be available for later visitors to that website to see and respond to.  Six weeks ago, Google launched SideWiki which . . . does the same thing (without the privacy options). A coincidence? Possibly. But Reframe It co-founder and CEO Bobby Fishkin believes the similarities extend beyond just the ideas for the products. He tells eWEEK that even the layout of the buttons of the two services is strikingly similar. And the evidence he offers goes deeper:
Of course, all we have for for all this is Fishkin's word (though I assume Taitelbaum and the board member would testify as well). Fishkin says Reframe It has a patent pending"and the law says they can amend that application, including to specifically cover the aspects they think Google might be copying. Once the patent is officially issued, they can sue for infringement. On Google Watch, eWEEK reporter Clint Boulton assembled the side-by-side comparison of the two services: Reframe It Vs. Google Sidewiki " Naturally, neither Reframe It nor Sidewiki can claim to be the first web annotation service. However, depending on exactly what their patent will cover, Reframe It may still be able to claim Google violates their patent. (However, at present Reframe It is focusing on launching its 2.0 version, and couldn't take the distraction, Fishkin says.) What do you think? Should Reframe It sue Google once it's patent is issued? Or is this just a coincidence? Comments About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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