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Facebook And Bing - Perfect Together? 
By: Frank Reed 2009-10-23 Big day yesterday. Bing announces it is getting Twitter results for its index ahead of Google announcing the same thing. I wonder if that is a balm for Mr.Ballmer that at least he one-upped Google on one occasion. But wait there appears to be yet another rabbit that Microsoft can pull out of its hat. Drum roll please. Its Facebook!
Ok, before we move on which is your favorite; Facebing, bingbook, MicroFace, In Your Face Google or something else? Your input is required 
Microsoft is showing some chutzpah in getting aggressive by striking deals with the largest public provider of real search data (Twitter) and arguably THE largest, but not completely public, gatherer of information about what people are doing as you read this. The Telegraph reports "Sheryl Sandberg, Facebooks chief operating officer, has confirmed its search deal with Microsofts Bing is expected to launch within two months and that Facebook isnt making any money from the arrangement. Talking exclusively to the Telegraph at the Web 2.0 conference in San Francisco, Ms Sandberg said: We should have our public updates integrated into a Bing beta within a couple of months. Unlike Twitters data stream, which is already totally public, we have to be very careful about making sure the correct data is streamed. This is big news for the search and social media industries as the lines blur further and further. Its a natural progression, in that it makes sense to be able to search what is being said in real time as well as index alk of this information. Why it hasnt happened until this point is not about logic but rather its about business. Its easy to sit on the sidelines and write about how it makes sense and why isnt anyone doing it but its quite another to make these things happen so there is business benefit to all involved. On that point it is interesting that Ms. Sandberg is trying to make it look like Facebook is taking the high road and saying that Facebook does not intend to make money from its data. Huh? Please dont say that you think we are either that stupid or gullible. Its the data that you have and the further reach of that data that will make advertisers come to you with their wallets open. OK so there may not be any fees attached for access but there are dollar signs attached to the move for sure. So this should be interesting for sure. Sandberg made sure to put aside any fears about the data privacy that has been one of the attractive features of Facebook will not be compromised. " Facebook will only stream data from users who have set their privacy settings to everyone on web, which Ms Sandberg thinks will allay anyones concerns about breaches of confidence. Only people who have agreed to share their updates with everyone on the web will have their updates streamed to Bing. This move is about giving people more choices about how they share their information, she said. " So will you make your information available to everyone? That is the real question here. Facebook has a shady history of TOS shenanigans so it will be important that those who are not savvy (which I venture is the vast majority of Facebook users) are educated as to whether they are or are not opted in to having their information on display for the entire world and not just their friends. I think that will be the real test of how this works or not. As for me, I am not sure whether I want the world to see everything I do on Facebook. I am doing nothing illegal or immoral (as for matters of taste that is up for debate) but I also like the fact that not everyone is looking at the stuff I put up there. So, lets sit back and wonder how this will play out. Will it be a winner or just a really good press release? Your take? Comments Tag: Facebook, Social, Bing Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! - 
About the Author: Frank Reed's blog Frank Thinking About Internet Marketing provides practical advice and insight for Internet marketers from local SMB's to Fortune 500's. Frank provides Internet marketing services through FT Internet Marketing, Inc. In addition, Frank is a regular contributor to Andy Beal's Marketing Pilgrim and Mike Moran's Biznology blogs. |
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