Successful Marketing

...dollar marketing blitz tomorrow, with the emphasis on letting the public know that Yahoo is all about your experience.

Buzz around the new campaign has been building since Yahoo CEO Carol Bartz disclosed it to investors this summer, and the company invited reporters to a press event in New York Tuesday. Bartz, who joined Yahoo in January, hasnt been shy about saying that the company needs a fresh start

Ill interject here, because Beyonce had the best marketing campaign ever and let you know that the campaign will feature new tools and also some guerilla marketing tactics to emphasize that the "Y" in Yahoo, stands for you.

Ok, back to the WSJ

and has expressed repeated frustration that the public doesnt fully appreciate Yahoos massive scale and reach. This campaign is a big step to try to change that.

Erm, the public doesnt fully appreciate Yahoo? I know that isnt a direct quote from Bartz, but lets assume the sentiment is accurate. Yahoo is frustrated that its not better appreciated? And they think spending millions of dollars is going to change that?

Maybe Yahoo should talk to its new partner, Microsoft, for a history lesson. Microsoft spent hundreds of millions trying to convince us to use Live Search. They failed. You see, you can polish up a turd and give it a glitzy ad campaign, but people will still see that its a turd. Microsoft did what was actually needed, it built a better product in Bing. With Bing, Microsoft has a great product to go along with its mega-million marketing efforts. See the connection here Yahoo?

I know that Yahoo is desperate to grow and build shareholder value, but it seems to me that the public doesnt appreciate Yahoo because Yahoo has nothing that "flicks our bic." Its not Google, not Facebook, and not Twitter. Its just the same old, same old Yahoo.

Sorry Yahoo, its not us, its You! that needs to change.

Del.icio.us

Digg

Reddit

Furl