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What If Gmail Was Gone?
By: Frank Reed 2009-09-02 Many of the readers of Marketing Pilgrim likely had a rough 100 or so minutes yesterday when Googles popular Gmail application crashed and went dark via the web. Watching the Twitter stream of panic and rage caught in 140 character snapshots was amusing for a while but when everyone tries to out Tweet the next guy with some witty musing on the event it gets real old real quick.
As I sat and pondered life without Gmail for a while I was wondering if someone in Mountain View wasnt lamenting the removal of the beta tag from the service earlier this year. In looking for an explanation, its best to turn to the source. The old adage is that Its not that you have a problem but rather how you handle it that is most important., applies here in a way that Google would like to not repeat. Heres some official words from the official Gmail blog
The blog then goes on to explain the 5 Ws of the situation in laymans terms and, in my opinion, provided an appropriate mea culpa as well as showing that there is work taking place to ensure that this would not happen again to the same degree. What was most interesting was the recognition that the way that the architecture was at the time of the failure caused the shutdown rather than a slowdown and that Gmail is opting for slow service over no service for the future. Good choice.
For something of this magnitude I give Google a decent grade for being transparent enough to say Yup, were not perfect while working to get it right for the future. Today will be a great day for all of the Google haters out there. I on the other hand, have decided to realize that since I am far from perfect myself, that to expect from others is, well, a waste of time. Does that mean I will welcome future outages with open arms? Of course not. Based on what I have seen here though, I suspect that Google wont either. CommentsTag: Google, Gmail, SEO Add to Del.icio.us | Digg | Reddit | Furl Have a bookmark! -
About the Author: Frank Reed's blog Frank Thinking About Internet Marketing provides practical advice and insight for Internet marketers from local SMB's to Fortune 500's. Frank provides Internet marketing services through FT Internet Marketing, Inc. In addition, Frank is a regular contributor to Andy Beal's Marketing Pilgrim and Mike Moran's Biznology blogs. |
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