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Yahoo Testing Bing's Search Interface

By: Andy Beal
2009-08-26

Its not really a secret that Yahoo has given up on search. If handing the keys to the car over to Microsoft didnt give it away, then the next step would be to run TV ads saying Weve! Given! Up! on Search!"yeah, complete with those annoying exclamation marks, Yahoo! likes! to! use! So, Yahoo really isnt fooling anyone with the announced testing of a new search engine interface.

Yahoo Interface
Yahoo Interface

Sure, superficially we get to see lots of cool new features such as show results from filters, social media content, video playback within search results, and a whole host of new whistles and bells, but its nothing more than prepping for surgery. In this case, the surgical implanting of Microsofts Bing.

Heres a screenshot of how some folks will see Yahoos search results:

And, heres how a similar search on Bing looks:

So, basically, this is nothing more than Yahoo preparing its users for a switch to Bing"and its three column search design.

Thats it, end of story!

If you think theres something more to this, then please feel free to sound-off in the comments below. :-)

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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