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Google Book Deal Ruined?

By: Andy Beal
2009-08-21

First a quick history lesson. Google launches Google Print. The Authors Guild sues Google. Google reaches an agreement with the Authors Guild. The US Government takes a look, then takes another look. Got all that? OK, so now a "coalition" has been formed to make sure that the DoJs antitrust investigation gets all the "facts" that it needs. Youll never guess whos behind the coalition?

Coalition to Ruin
Coalition to Ruin

Wait, you guessed Microsoft and Yahoo! Drat, youre good!

Then again, its hardly surprising that Microsoft and its bride-to-be want to stick their snouts firmly in any antitrust investigation of Google, is it? Apparently other entities may join the coalition, including Amazon and

Special Libraries Association, the New York Library Association and the American Society of Journalists and Authors are planning to join the group.

So, whats the goal of the coalition? Ive not seen the articles of incorporation, but Im pretty sure the words "meddling," "interfering" and "pot stirring" were used liberally!

 -The coalition- isnt aiming to issue a coordinated filing with the court, which is scheduled to hold a hearing on the settlementthe coalition is designed "to develop public statements and documents" that identify the antitrust implications of the settlement, as well as other issues, such as whether the agreement does enough to protect users privacy.

In other words, it plans to be a thorn in Googles flesh.

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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