iEntry 10th Anniversary
RSS
Contact
 |
|
Getting To Know Google On Caffeine 
By: Navneet Kaushal 2009-08-12 A Google expert team has been working on a project of next generation architecture" for Google's search (read Caffeine index), yet to be finished. According to Google, the new architecture focuses on dimensions like indexing, crawling and ranking changes. Google is not incorporating these changes into their existing infrastructure. The new infrastructure lies underneath Google's search engine.
Matt Cutts of Google recently came up with some more understanding of the Caffeine update. Let's go through the following questions and answers that he has compiled: Q: How do I check out the Caffeine update? A: If you search on http://www2.sandbox.google.com you can get a preview of how the search results will change over the next few weeks and months. Q: It doesnt look any different to me? A: The Caffeine update isn't about making some UI changes here or there. Currently, even power users wont notice much of a difference at all. This update is primarily under the hood: were rewriting the foundation of some of our infrastructure. But some of the search results do change, so we wanted to open up a preview so that power searchers and web developers could give us feedback. Q: Is this Caffeine Update because of Company X or Y is doing Z? A: Nope. I love competition in search and want lots of it, but this change has been in the works for months. I think the best way for Google to do well in search is to continue what weve done for the last decade or so: focus relentlessly on pushing our search quality forward. Nobody cares more about search than Google, and I dont think well ever stop trying to improve. Q: The url http://www2.sandbox.google.com doesnt seem to work for mobile phones? I can only test on google.com, not google.co.uk? A: Thats right. For now this is a only a preview, so we didnt hook up a mobile version or an international version at this point. Youll have to search on google.com to see the results right now. Q: How do I give Google feedback? A: If you want to give us feedback on how the search results are different, look on the search results page for a link at the bottom of the page that says Dissatisfied? Help us improve. Click on that link and type your feedback in the text box. Make sure to include the word caffeine somewhere in the feedback. Q: Is there a way to give feedback in person? A: Yes! If you want to give me feedback in person, Ill be at Search Engine Strategies San Jose this week. Im doing a site review panel on Thursday, or just walk up and say hello! To read more about the new search index, visit Techmeme. CommentsTag: Google, Caffeine, SEO Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! - 
About the Author: Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals. Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here. |
|
||||||||||||||||||||||||||||||
| SearchNewz
is an iEntry, Inc. ® publication
©
$line) {
echo $line ;
}
?>
All Rights Reserved. Newsletter Archive - Privacy Policy - Legal - Sitemap - Contact Us - RSS Feeds - Newsletter Signup |
