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Microhoo, What Will They Do?

By: Frank Reed
2009-07-29

Just so you are prepared, this post is entirely speculation and conjecture based on my following the Microsoft and Yahoo drama that has been unfolding over the past century or so. As you may guess from the title, I have had enough. Either make it happen or dont. Put us out of our misery here. Think about it. If it takes this long for these two entities to figure out if they...

Yahoo & Microsoft Merge
Yahoo & Microsoft Merge

...can tolerate each other then what will it look like when they live together for real? This whole thing is starting to feel like a marriage that everyone mutters under his or her breath, I give this one 2 miserable years max. Couple that general feeling with what is probably a remarkably complex corporate prenuptial agreement and you have a recipe for cordial roommates at best and a complete train wreck at worst.

From what I have seen thus far with the egos and the personalities that are involved at the top of these negotiations this whole thing is starting to smell bad. Ben Franklin once said that houseguests " like fish " begin to smell after three days. I am no Ben Franklin but I will make a modern day adjustment to this concept by saying that Microhoo is starting to stink even before anything really happens.

This endless silliness of He said, she said and talk of boatloads of money and media speculation is making this proposed union one that appears more and more unholy before it is even a reality.

In light of the Google / AOL investment that turned out be such a winner lets fast forward a few years from now and imagine. As with any of these kinds of arrangements you have three possible results: wildly successful, ho-hum results or complete disaster. Personally, from my seat here where I have literally NO insider information or insight, I think that if this ended up with ho-hum results then it would be considered a success. The idea of these two companies playing nice together in a shared sandbox sounds as likely as peace in the Middle East. Oh, and there is that little detail of the competition. I might even think that Google is secretly rooting for this deal to happen because of the plus side for them when it all falls apart and the Internet media picks over carcass of the Microhoo we never knew.

At this point, just let your yes be yes and your no be no. Weve had enough already. Microsoft, you are a software company that is about the desktop. Yahoo, you are... well, I guess well find out when you rebrand in the fall. Go back to your rooms and concentrate on what you do well so we can all move on. Actually, I take that back. If you two actually do decide to make nice it will give all of us something to write about when nothing important is happening.

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About the Author:
Frank Reed's blog Frank Thinking About Internet Marketing provides practical advice and insight for Internet marketers from local SMB's to Fortune 500's. Frank provides Internet marketing services through FT Internet Marketing, Inc.

In addition, Frank is a regular contributor to Andy Beal's Marketing Pilgrim and Mike Moran's Biznology blogs.


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