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Bing Leaves Yahoo In The Dust

By: Frank Reed
2009-06-09

It is really early in the Bing v. All Things Search battle there are claims that Bing has passed Yahoo Search to claim the number 2 search spot (of course, that tiny dot on the horizon is Google which isnt even bothered by this). TechCrunch and others are talking about how this is, at the very least, a promising start for the folks at Microsoft as they try to be the Google Slayer.

Bing Passes Yahoo
Bing Passes Yahoo

Data from monitoring service StatCounter suggests that Bing, Microsofts new search decision engine, has overtaken Yahoo Search as the number two search service in the U.S. and worldwide in large part thanks to stealing market share from leader Google.

OK so lets list the possible reasons for this happening:

  • All the hoopla around the Bing market introduction has created an initial interest spike
  • People want another search option other than Google and Bing serves that need
  • StatCounter is smart and is trying to get some pub
  • IE 6 users were forced to use Bing (and couldnt un-Bing themselves until a fix was released by Microsoft)
  • Bing is just better?

Opinions will be varied on this for sure. If you are Microsoft you have to feel good that at least there was talk about a separation from the rest of search field. The real test will be in the next 30 / 60 /90 days to see if people are using it for real.

For those of you who like pictures here is the StatCounter information. So we have some idea of where this data came from TechCrunch reported that

StatCounter claims to measure the search and browsing behavior of over two million users and says it tracks in excess of ten billion pageloads per month over its network of three million websites

statcounter-bing

So is Bing the Thing?

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About the Author:
Frank Reed's blog Frank Thinking About Internet Marketing provides practical advice and insight for Internet marketers from local SMB's to Fortune 500's. Frank provides Internet marketing services through FT Internet Marketing, Inc.

In addition, Frank is a regular contributor to Andy Beal's Marketing Pilgrim and Mike Moran's Biznology blogs.


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