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Google Page Speed Tool

By: Courtney Mills
2009-06-08

We recently asked our readers why they use the Google search engine. The most popular response was because its the easiest to use, with Googles speed being a key factor. How is it that the Google search engine can run so fast? The secret is their Page Speed tool and now its available for all webmasters. Page Speed is a tool that Google has been using for a while...

Page Speed
Page Speed

...now to improve the performance of its web pages.

Richard Rabbat and Bryan McQuade, from the Page Speed Team, explained the tool further on the Webmaster Central Blog. Here is a small snippet:

When you run Page Speed, you get immediate suggestions on how you can change your web pages to improve their speed. For example, Page Speed automatically optimizes images for you, giving you a compressed image that you can use immediately on your web site. It also identifies issues such as JavaScript and CSS loaded by your page that wasnt actually used to display the page, which can help reduce time your users spend waiting for the page to download and display.

The tool is a Firefox Add-on and is integrated with Firebug. However, this is nothing new - Yahoo has had a very similar tool available for some time now called YSlow. Here are some of the comments from the online world:

Looks just like YSlow! How creative of them

It looks a lot like the great YSlow plug-in from Yahoo. But the more tools available to fight against the poorly conceived websites, the better !

So how is this not a shameless ripoff of YSlow?

Yeah, this is exactly like YSlow. Google has to build all of their tools themselves though to prove how smart they are.

Ouch! So it seems that Yahoo! has the upper hand on Google for once! If you do check out Page Speed then let us know your thoughts.

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About the Author:
Courtney is an online marketing specialist at ineedhits - a leading search engine marketing firm with over 11 years experience. Courtney has been living and breathing marketing for over 2 years and specializes in web and permission email marketing and providing news and opinion to online marketing communities.


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