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Why Are The Search Engines Fixing Something That's Not Broken? 
By: Andy Beal 2009-05-20 You've heard if the expression "If its not broken, dont fix it," right? Apparently the search engines havent. The "ten blue links" that have served the search engines well for over a decade could be going the way of the dodo and I cant help wonder just how much of this is driven by the desire for innovation rather than the actual need for it. Last time I searched, I was pretty happy with the simplicity of the search results page. It was familiar, it was accurate, and aside from perhaps needing a few minor tweaks, did exactly what I needed it to do. Well, it appears the search engines are in a hurry to see who can break search the most and then piece it back together as something completely different. Wolfram Alpha may be the ringleader, but reports this week show just how desperate Yahoo and Microsoft are to re-invent the wheel search engine. Wolfram Alpha is a "computational knowledge engine," Yahoo wants to "move from a Web of pages to a Web of objects" and Microsoft is pinning its hopes on Kumo, Bing, Beg, Plead, or whatever their nom de jour is these days. Even Google has said that it has a lot of work left to do in search. The next 6 months will see more innovation in search than weve seen in the past 6 years, but while the battle cry might be for "The End of the 10 Blue Links," I cant help but wonder if weve lost sight of what helped Google grab a 70%+ market share in the first place"ten simple links, on a clean white page. What do you think about search today? Does it need fixing or not? Comments Tag: Google Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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