Yahoo & Microsoft

Yes, folks, we had to revive the award-winning* daytime drama*, the Young and the Profitless, for one last hurrah when sources tell BoomTown that talks between Yahoo and Microsoft have grown meaningful.

Last reported as hot and heavy, the merger talks between the two companies have continued to pick up. Another source says, like Brad, that its really not a question of if: Were finally talking about the how rather than the if.

Rumor still has it that the latest plan has Yahoo running search and display advertising sales and Microsoft operating the tech behind the scenes. A deal like this may circumvent concerns about Yahoo dividing its business, which plagued previous iterations of a deal rumored to mean Yahoo selling off its search business.

What do you think: is the deal really imminent and what would a deal look like? Would you still want to deal with a combined Yahoo/Microsoft in search and display advertising?

* Okay, so no actual awards were involved. But you have to admit that this is totally a daytime drama. Daytrader drama? Whatev.

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