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More Layoffs And Deals
By: Jordan McCollum 2009-04-16 With the confirmation that Yahoo and Microsoft have renewed their potential partnership discussions, analysts have taken a look at the new potential deals&mdahs;and they say that Yahoo stands to benefit in several scenarios. And thats a good thing, since Yahoo is looking to make its first layoffs since Carol Bartz became CEO in January. Many analysts are basing their...
...numbers on the terms set forth over the last year of negotiations between the two companies. However, Im thinking if Carol Bartz were interested in any of those deals, she probably would have come to Ballmer sooner. I think that theyre looking at an entirely different kind of deal, rather than a potential merger or selling off their search division, as the stories went last year. According to CNET, Jefferies & Co analyst Youssef Squali mentions the $2+ billion search business offer from last summer, but also notes that an advertising partnership would net Yahoo some much-needed cash, too:
Meanwhile, visions of an all-cloud future may make Microsoft a bit more desperate to deal, as MediaPost reports from Ross Sandler of RBC Capital Markets. When Microsofts current software revenue stream begins to dry up, theyll need another business model to fall back on"and so far, search aint it. Could a deal with Yahoo change that? Another analyst that MediaPost consulted,
However, Yahoos position isnt exactly enviable. For the first time since December, the company is rumored to be planning layoffs, to be announced as early as Tuesday, when they are scheduled to report their Q1 numbers:
So if and when Yahoo and Microsoft do reach a deal, and if said deal yields Yahoo much needed income, it may be too late for some employees. What do you think? Do Yahoo and Microsoft need to hurry up and make a deal? Or would one just weigh the other down"and which one? CommentsTag: Mirosoft, Yahoo, SEO Add to Del.icio.us | Digg | Reddit | Furl Have a bookmark! -
About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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