Riskier than Google

...back and let Google run all over them? Well, as crazy as it sounds the theory makes a little bit of sense.

Microsoft CEO, Steve Ballmer recently spoke to Bloomberg where he explained Microsofts position on search.

Google does have to be all things to all people. Our search does not need to be all things to all people.

Live Search General Manager, Mike Nichols backed up Ballmers comments when he was interviewed by paidcontent.org.

Google suffers from the innovators dilemma. To a degree, every change they make to their search engine has a potential revenue implication for them. In our particular case, we, of course, care about revenue as well, but were not in the market position they are in. We are in a position where we can be a bit riskier.

So does this mean that Microsoft is becoming a little more risky with their search strategy? Perhaps the introduction of the Kumo search engine is just the tip of the iceberg.

Microsoft still seems to be firmly vying for more market share, but at the same time is realistic of Googles stranglehold.

When asked about Microsofts search engine market share being at a lowly 8%, Ballmer said Eight doesnt have to go to sixty, Eight to sixty " whew thats hard. Eight has got to go to ten. Its got to go to twelve, got to go to 15, 18, 20.

To be honest, I think this is just a lot talk from Ballmer and Nichols, trying to play down the lack of search engine success of late from Microsoft. But I guess if this risky strategy works in increasing their market share then good luck to them.

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